A New Look. The Same IMPACK Spirit.

As IMPACK celebrates its 25th anniversary, we're unveiling a new brand image that reflects where we started, who we've become, and the values that continue to drive us forward.

IMPACK was born from a desire to do things differently. What began with a small team of passionate inventors and engineers, determined to find better ways of handling cartons at the end of folder-gluer lines, has grown into a company serving packaging producers around the world.

Over the past 25 years, our machines have evolved and our reach has expanded. Yet the spirit behind IMPACK remains unchanged: curiosity, collaboration, ingenuity, and the determination to turn challenges into opportunities.

Our new look is a tribute to that journey.

Inspired by What Moves Us

From the beginning, IMPACK's approach to innovation has been rooted in hands-on experimentation, close collaboration with customers, and the belief that even established ways of doing things can be improved.

That same philosophy guided our rebrand. We wanted more than a modern look. We wanted something that felt unmistakably IMPACK, inspired by the machines we've spent 25 years developing and the people who bring them to life.

Our design team studied IMPACK equipment closely, observing its distinctive curves, angles, metal cutouts, and thoughtful details. These elements revealed something that has been part of our engineering philosophy since the early days: functionality and aesthetics go hand in hand. Every line serves a purpose, but there is also pride in creating something beautifully engineered.

Our new symbol represents two paths coming together in an upward movement, embodying the collaboration that has fueled IMPACK's growth. Its fluid curves evoke the movement of cartons through our machines, reflecting the efficiency and ergonomics behind their design.

As Mathieu Tremblay, IMPACK's Managing Director, describes it: 

"Organic yet engineered, much like our machines."

A Fresh Look Rooted in Our Values

Our custom-designed typeface draws inspiration from the engineering details of our equipment. Consistent angles, balanced proportions, and a deliberate rhythm create a sense of precision and quality. The result is a visual signature that feels as though it belongs on the machines themselves.

Paired with the fluid energy of our new symbol, it brings together the precision of our engineering and the creativity of the people behind it. Our vibrant new colour palette, led by royal blue and complemented by energetic orange, expresses optimism and forward-thinking innovation.

Together, these elements reflect the IMPACK personality that has taken shape over 25 years: technically driven yet human, ambitious yet grounded, innovative yet practical.

The same spirit of collaboration that brought our earliest prototypes to life continues to shape how we work today. We remain problem-solvers who believe in hard work, honest conversations, approachable expertise, and lasting relationships.

Celebrating Our Roots While Looking Ahead

From a small team testing ideas alongside customers to solutions operating in packaging plants worldwide, IMPACK's history has been one of continuous improvement and the courage to try something new.

Our new brand image isn't about reinventing IMPACK. It's about giving a fresh expression to the qualities that have defined us since day one, while reflecting the company we've become and our ambitions for the future.

As the packaging industry evolves, so will we. We'll keep developing, collaborating, and finding new ways to help our customers succeed.

To our customers, partners, and everyone who has been part of our journey: thank you for 25 years of trust, collaboration, and shared achievements. Your challenges have inspired our innovations, and your success continues to motivate us.

We invite you to discover our new look and join us in shaping the next chapter of IMPACK's story.

The same drive to innovate, but with a new look.